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Successful Campaigns in the Pursuit of Human Rights
Kalousková, Lucie ; Mikeš, Jiří (advisor) ; Kultová, Dana (referee)
The importance of NGOs has been on the rise since the World War II. Amnesty International is one the best-known human rights nongovernmental organizations which has been globally successful in human rights agenda setting. This Diploma thesis analyzes the common features of three selected successful Amnesty International campaigns and aims to determine key attributes that can help to reach the goals of human rights campaigns.
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Media Reflection of the Elections to the European Parliament
Trávníčková, Karolína ; Mikeš, Jiří (advisor) ; Kultová, Dana (referee)
In 2014 the Czech republic celebrated 10th anniversary of accession to the European Union and the third elections to the European Parliament took place. It is these elections and especially the pre-election campaigns this diploma thesis focuses on. Its main goal is to analyze these pre-election campaigns, evaluate whether they were effective and whether media choices in them were influential to the election results.
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Comparison of candidates ' communication campaigns in presidential elections 2013
Kultová, Dana ; Mikeš, Jiří (advisor) ; Postler, Milan (referee)
Direct presidential election is a new phenomenon in Czech Republic which brought a challenge for political marketing. There was no previous experience with presidential campaigns and therefore there were a number of expectations how the candidates are going to carry out the campaigns. The thesis focuses on the election campaigns of individual candidates for Czech president in 2013. On a basis of the theoretical framework is an ambition of the thesis to analyze and compare the campaigns and subsequently to evaluate whether they have played an important role in the election, influenced voters' decisions and election results
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Comparison of Life Insurance on the Czech Market
Kultová, Dana ; Drozen, František (advisor) ; Šípek, Ladislav (referee)
The diploma thesis offers to the reader a detailed comparison of two life insurance products -- Česká spořitelna insurance's FLEXI and Koopetiva's PERSPEKTIVA 7BN. The comparison is made from the point of view of finances, of the covered risks and the extent of the cover, of the differences in the insurance conditions, of the insurance payments and their amount upon the formation of the insured event and of the overall approach of the insurance companies to the insured client. The diploma thesis presents to the reader the evaluation of the pros and cons of the life insurance products, as well as recommendation in the product choice.
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Projects of Transparency International in Visegrad Four
Kultová, Dana ; Vymětal, Petr (advisor) ; Školkayová, Marta (referee)
Corruption is one of the major problems of modern society and it must be actively addressed. This issue puts in target international non-profit and non-governmental organisation Transparency International, which deals with mapping and combating corruption in many countries around the world. First part of the theses defines corruption in theoretical way. The second part introduces the organisation of Transparency International in general and the last part is about projects organised by Transparency International in Visegrad Four. As these countries have a similar historical development and a close geographic location they could be considered as a suitable sample in comparing corruption activities and especially in comparing projects of Transparency International and its national chapters. The main task of this work is to find out whether trends to corruption are in Visegrad Four identical or similar and Transparency International could implement its projects in more countries at once or whether it is necessary to deal with corruption in each country individual. Whether the countries face the same problems of corruption arises here a second question if national chapters are cooperating on these projects eliminating corruption or not.
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Corporate culture of a building company
Kultová, Dana ; Müllerová, Františka (advisor) ; Šťastný, Pavel (referee)
Corporate culture is nowadays considered to be one of the key factors of a company's competitiveness. Companies that develop it find out that it noticcably influences their prosperity. The subject of this bachelor thesis is the analysis and evaluation of corporate culture of Pardubice building company Chládek a Tintěra, a.s. The first part of this thesis defines the very expression "corporate culture" and analyses it from a theoretical point of view. The second part is focused on a specific company, where, based on the theoretical findings, I examine its already formed culture.
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