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Proposal of the recommendations for the use of guerrilla marketing
Kulčák, Bruno ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
This bachelor thesis works with the topic of guerrilla marketing as one of the non-traditional forms of marketing and its use in marketing campaigns. At the same time, the psychological side of the matter is looked at and the fact that psychology is closely related to marketing. In the theoretical part, literature and concepts from the field of marketing and psychology are introduced. The analytical part is divided into 2 parts, where each part discusses different approaches to guerrilla marketing campaigns. Subsequently, in the design part, the parameters of each campaign are compared and from the findings, an output and recommendations are proposed. Finally, a proposal is made on how to create such a guerrilla marketing campaign using the findings of this thesis.
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On-line marketing communication
Kulčák, Bruno ; Havíř, David (referee) ; Schüller, David (advisor)
This thesis focuses on the design of paid advertising using the Meta Business Manager platform for a selected company INBIDO s.r.o., which focuses on the mediation of online sales and rentals of real estate through auctions. The thesis consists of three parts. The theoretical part describes marketing with a closer focus on online marketing, the real estate market, and the auction system. The analytical part focuses on the analysis of the paid advertisements that have already taken place within Meta Business Manager, identification of the target group, and competitor analysis. Based on the analysis, the advertising is proposed in the form of a precise procedure in the Meta Business Manager platform environment, together with a time and financial estimate for the proposed advertisement and any existing ones.
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Proposal of the recommendations for the use of guerrilla marketing
Kulčák, Bruno ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
This bachelor thesis works with the topic of guerrilla marketing as one of the non-traditional forms of marketing and its use in marketing campaigns. At the same time, the psychological side of the matter is looked at and the fact that psychology is closely related to marketing. In the theoretical part, literature and concepts from the field of marketing and psychology are introduced. The analytical part is divided into 2 parts, where each part discusses different approaches to guerrilla marketing campaigns. Subsequently, in the design part, the parameters of each campaign are compared and from the findings, an output and recommendations are proposed. Finally, a proposal is made on how to create such a guerrilla marketing campaign using the findings of this thesis.
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