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Piano Methods of the Present Day and Their Using in the Practice at Music Schools
Kroupová, Veronika ; Gregor, Vít (advisor) ; Tichá, Libuše (referee)
Bc. Veronika Landkammerová Résumé The thesis Contemporary piano methods and their usage in practice at Elementary schools of art deals with the most common and also the most suitable piano methods used in the Czech Republic. It's based on new trends at the turn of the 19th and 20th century, whose one of the pioneers was Ludwig Deppe. The issue is making music ideas and the need of using the weight of our arm while playing. It condemns the old methodology and gives examples. In the first part of the thesis there is described the evolution of piano - a musical instrument and the evolution of piano methods. These are interdependent of course. There was a quest to form a method only for piano which we can understand only if we know the historical changes. Since, in view of the fact that piano is a relatively young instrument we can't be surprised that its methodology of teaching is still a hot issue. The other parts are devoted to particular piano methods which are commonly used at Elementary school of art including examples of methodically obsolete methods. Unfortunately these are still very often used by many teachers. It's necessary to remind again that the pieces itself are not reprehensible but it's the method. On the other hand the thesis presents methods which are more or less suitable for teaching. It...
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Protective Factors Influencing the Use of Nasal Hygiene Products.
KROUPOVÁ, Veronika
This diploma thesis is a loose continuation of the bachelor thesis titled Impact of the Advertising Campaign on the Sales of Products of Pharmaceutical Companies and its Impact on the Consumer. The theoretical part was appropriately expanded to include new findings mentioned in modern literature in order to identify all protective factors that may affect the use or purchase of nasal hygiene products. Attention is paid to the associated processes such as marketing, marketing communications and consumer behavior of the customer. In connection with the subsequent analysis health issues are also mentioned. In the practical part, the success rate of individual advertising campaigns in the years 2007 - 2010 on Nasivin and Sterimar in connection with sales that occur subsequent to influenza, non- influenza diseases and allergic diseases morbidity in the population of the Czech Republic is evaluated. Buying habits of a customer ? a possible Nasivin consumer, what medication he/she uses to treat rhinitis, and what brands of nasal decongestants he/she knows are analyzed. In connection with the product Nasivin and Sterimar, the relationship of a customer and a pharmacist, with regard to the product brand and practices in recommendations, is analyzed. The data were obtained from several sources. The company Merck Serono provided me with information on advertising campaigns and sales results in 2007 - 2010. The market research agency Median provided the data for the target customer analysis. The third data source was the agency STEM / MARK, from which I received background data on consumers' buying habits and practices of pharmacists when recommending products. The fourth source of data was the State Institute of Public Health with information relating to respiratory and allergic diseases. By the carried out analysis a close correlation between the sale of products and the occurrence of respiratory diseases, but not allergic diseases, was proved. The company knows well how to target customers and their needs and it respects the products seasonality. It should focus primarily on acquiring new customers and stop the existing customers´ move to competition. In the discussion and the conclusion the issues of health, the Czech health care system and the prevention of civilization-related diseases are mentioned.
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The impact of the advertising campaign on the sales of products of pharmaceutical companies and its impact on the consumer.
KROUPOVÁ, Veronika
The bachelor thesis is divided into two parts. In the first one, using secondary literature, I dealt with marketing, advertising and related processes. I have further described factors influencing consumer behaviour. In connection to the analysis of data I have briefly described the health issue. In the second part I have evaluated the success of advertising campaigns of the firm Merck Serono in 2007 and 2008 in sales of nasal drops Nasivin in connection to acute respiratory infections, which was the aim of this paper. I have analyzed the end consumer of the product Nasivin. I researched his socio-demographic profile, life style, psychological profile of how the consumer can be influenced by media. I collected the data from three sources. The firm Merck Serono provided data on advertising campaigns and the results of sales in 2007 and 2008. The market research agency Median provided the data for analysis of the end consumer. The National Institute of Public Health was the third source of data providing information on the course of acute respiratory diseases. By means of the applied analysis it was not possible to clearly determine the success or failure of the campaigns. I have determined the characteristics of the end consumer. The firm applies all necessary forms of promotion, complies with the needs of the end consumers, and is able to make a good timing of the season character of the product being in close relationship to the distribution of acute respiratory diseases. To evaluate the benefit of advertising campaigns I have recommended to analyze the advertising campaigns also in the next years and to aim the campaigns at gaining new customers. The work of agents should be intensified in order to support the co-operation with the customer-specialist. Further recommendations concerned the motives of promotion of sales and communication with media and further ways oriented on the customer-consumer. In the discussion and in the conclusion I have mentioned the health issue, the Czech health care system and prevention of civilization diseases.
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