National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Airline marketing
Krejčiřík, Daniel ; Horová, Olga (advisor) ; Štědroň, Bohumír (referee)
My final work should analyze aviation industry from an economic perspective, the main theme will be differences between traditional operators and low-cost operators. The most important part is analysis of the marketing mix, where the main part of air transport are undoubtedly product and price. Result of my work will be a product portfolio that summarizes all the findings in a summary table.
Business plan
Krejčiřík, Daniel ; Tyll, Ladislav (advisor) ; Krause, Josef (referee)
The goal of this business plan is focus on new trends of internet business.

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