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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analysis of using affiliate marketing in AdFinance Ltd.
 Kreheľová, Gabriela ; Stříteský, Václav (advisor) ; Kubátová, Eliška (referee)
This thesis deals with affiliate marketing as one of the internet marketing tools. The work highlights the differences between affiliate marketing in the Czech Republic and the U.S. and also describes how to start your own affiliate program for entrepreneurs in the Czech Republic. The main objective of the thesis is to analyze and evaluate the success of the selected affiliate programs in the company AdFinance Ltd., which are promoted through its own affiliate network AdBenefit. Suggestions are part of the work, which could lead to an improvement in the operation of the affiliate network. The work is prepared based on literature, internet resources and own experience of the author's job position as affiliate manager.
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Recruiting and selection of employees in the company
 Kreheľová, Gabriela ; Stříteský, Marek (advisor) ; Sovová, Andrea (referee)
This thesis focuses on the personal activity of recruitment and selection. It is split into theoretical - methodological and analytical part. Its aim is to describe and analyze the entire process of recruitment and selection of employees in the chosen company, followed by its comparison to the theoretical part. The thesis is based on literature as well as internal information provided by human resources in the company. At the end of the thesis the whole process inside the company is evaluated by the author including some ideas which could help to improve the efficiency of staff activities in company.
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