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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing Strategy of a Company
 Kovárníková, Jaroslava ; Vodrážková, Lenka (referee) ; Chalupský, Vladimír (advisor)
The object of this Master´s Thesis is proposal of shopping centre´s marketing strategy. Theoretic part deals with the issue of a retail trade and marketing planning. Current state analysis are made in practical part, which is the main resource for shopping centre´s marketing strategy proposal and second floor remodeling.
Detailed record
Marketing Strategy of a Company
 Kovárníková, Jaroslava ; Vodrážková, Lenka (referee) ; Chalupský, Vladimír (advisor)
The object of this Master´s Thesis is proposal of shopping centre´s marketing strategy. Theoretic part deals with the issue of a retail trade and marketing planning. Current state analysis are made in practical part, which is the main resource for shopping centre´s marketing strategy proposal and second floor remodeling.
Detailed record

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