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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Position of Škoda Auto a.s. in the world markets and its growth strategy
 Koutňák, Michal ; Vošta, Milan (advisor) ; Kadera, Michal (referee)
The diploma thesis deals with a new growth strategy of the company Škoda Auto a.s., which aims to increase sales to over 1.5 mil. cars a year by the year 2018. This growth strategy is based on four pillars: sales over 1.5 million vehicles targeting on EU and RIC-markets, profitability and financial strength, strategic "spearhead" focused on price/value, practicality and spaciousness and eventually top employer with global talent pool. The goal is to analyze the whole growth strategy. The work is divided into three chapters. The introductory chapter focuses on an automotive history. The second chapter deals with the current situation of the automotive industry and the last part analyzes the particular pillars of the new growth strategy.
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Impacts of the crisis in the EU according to the fulfilment of the Maastricht criteria
 Koutňák, Michal ; Hnát, Pavel (advisor) ; Vrňáková, Irena (referee)
This bachelor thesis analyses if the process of the fulfilment of the Maastricht criteria between the years 1997 and 2007 affected the course of the global financial crisis from 2008 to 2011 in the European Union countries. States are divided into four logical groups -- the original members of the euro zone, enlargement of the euro zone, countries with a permanent exception of joining the euro zone and the other European Union countries. The first part analyses how and which countries had been meeting the Maastricht criteria till the beginning of the global financial crisis. The second part describes how fulfilling the Maastricht criteria have changed when the crisis started and how the unemployment and the growth of real GDP have changed. The objective of my assignment is to determine whether exists a relation between meeting the Maastricht criteria before the crisis and the impacts of the crisis of stated countries. The conclusion summarizes how certain groups of countries differ from each other according to the fulfilling the Maastricht criteria and how the economies have reacted to the crisis.
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