Home > Search Results: Kotrbová, Daniela
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Strategic marketing of the chosen climbing centre
 Kotrbová, Daniela ; Tahal, Radek (advisor) ; Rakovičová, Marcela (referee)
This Diploma Thesis describes strategic marketing of climbing centre BigWall Vysočany and is focused on the analysis of customer's satisfaction and comparism customer's and shopkeeper's opinions. The goal of this Diploma Thesis is to analyse customer's satisfaction and perception of strategy of this climbing centre. This paper is divided into six parts: an introduction, a theoretical part, a methodological part, a part targetted on an introduction of climbing centre BigWall, a research and a conclusion. The theoretical part is focused on services marketing, strategic marketing and marketing plan. The methodological part describes the method of analysis and methodology for evaluating the research. Next section consists of the marketing mix of BigWall and the specifics of the climbing sector. Next section is focused on the research of satisfaction among customers of this climbing centre. The conclusion contains a summary of the analysis as well as suggested recommendations to improve the strategy of the climbing centre BigWall.
Detailed record
Marketing strategy of the Coolich brand
 Kotrbová, Daniela ; Halík, Jaroslav (advisor) ; Sato, Alexej (referee)
This thesis describes the marketing strategy of the Coolich brand and it also intends to help to improve its situation on the market and to help to broaden its clientele. This brand is known for its handmade products. The aim of this thesis is to describe the current marketing strategy and then to suggest certain improvements. This thesis is divided into four main chapters that are represented by theoretical and also practical parts. The name of the Coolich brand and its history are presented in the beginning of this thesis. The next chapter is focused on description of the marketing mix and each part of this mix is described here in detail. At first, the product is described, together with current brand offer, followed by price and place description. At the end of this chapter the various means of marketing communication are mentioned. Then, the thesis is focused on the market situation including the consumer and competitor analysis. The last chapter is based on questionnaire and according to its results a new marketing strategy was proposed.
Detailed record

See also: similar author names
1 Kotrbová, Denisa
1 Kotrbová, Dominika
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English