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Using facebook to promote brands
 Kotlaba, Josef ; Raška, Ondřej (advisor) ; Basl, Josef (referee)
This bachelor thesis aims to offer comprehensible guide how to create proper and effective presentation of product, brand or business using social network Facebook and utilise all instruments it offers. In the first part I will describe the instruments Facebook offers, in the second part will be dedicated to utilising these instruments to create an appropriate presence and propagation on Facebook. In the third part I will describe some existing presentations of businesses and brands and will offer my view on them. Last part will be dedicated to nefarious practices and spamming methods that appear on Facebook, describing them and offering examples. When writing this thesis I used information available on Facebook and its Help Center and Developer pages.
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