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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Evaluation of the Financial Situation of the Company and Proposals to its Improvement
 Drnková, Iveta ; Korbelová, Monika (referee) ; Pernica, Martin (advisor)
The master’s thesis deals with of assessment of the financial situation of the selected company in the period 2011 – 2015. The first part of thesis includes theoretical points, those are used for practice part. The thesis will evaluate the financial situation based on selected methods, mainly financial analysis, and will propose some steps, which will improve this detected situation.
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Evaluation of the Financial Situation of the Company and Proposals to its Improvement
 Drnková, Iveta ; Korbelová, Monika (referee) ; Pernica, Martin (advisor)
The master’s thesis deals with of assessment of the financial situation of the selected company in the period 2011 – 2015. The first part of thesis includes theoretical points, those are used for practice part. The thesis will evaluate the financial situation based on selected methods, mainly financial analysis, and will propose some steps, which will improve this detected situation.
Detailed record
Starbucks marketing strategy
 Korbelová, Monika ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
This thesis focuses on the marketing strategy for Starbucks. The goal is to suggest marketing strategy improvements for Starbucks based on analyses done. The first chapter deals with marketing, the importance of marketing strategy, marketing mix put in the extended range and there are described the situation analysis and the process of market segmentation. The second chapter presents the company of Starbucks along with all analyses listed in the theoretical part. The third chapter covers the research among the customers of the brand. For the research there was used questionnaire investigation focused on the evaluation of the relationship of a typical customer to a Starbucks product and the brand.
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See also: similar author names
2 KORBELOVÁ, Markéta
1 Korbelová, Milada
2 Korbeľová, Miroslava
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