National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Media image of presidential candidates in Czech daily newspaper: Case study of media presentation of presidential elections in the USA, France and the Czech Republic
Presser, Šimon ; Kmeťková, Zuzana (advisor) ; Benda, Josef (referee)
This thesis focuses on media image of presidential candidates on both theoretical and empirical level. Theoretical part elaborates on agenda setting, salience, and framing. But mainly it focuses on summarization of current studies and methodological approaches to research of attribute agenda setting and creation of media image of political candidates. In total, sixteen studies from various media environments have been analysed. From these studies, set of universally applicable attributes have been derived, using the method of conceptual clustering. This set has been further extended by author's own categories and other attributes that emerged during empirical study of Czech daily newspapers. Result of the theoretical part is widely applicable set of 29 micro-attributes which five macro-attributes and two meta-attributes (as newly defined category) are consisted of. Besides the set of attributes, this thesis creates and defines brand new method of analysis through Coefficient of media affection which allows to evaluate the affective dimension of media image. The Coefficient is variable and can be tailored to the needs of specific research. Theoretical part, therefore, presents new and complex approach to analysing the media image of presidential candidates. The empirical part applies the methodology...
Manipulation in czech media? Structure analysis of newspaper articles about Andrej Babiš in chosen national papers
Šrámková, Petra ; Vlasák, Zbyněk (advisor) ; Kmeťková, Zuzana (referee)
This bachelor thesis discusses about possible manipulation in the Czech media background in connection with the Finance Minister of the Czech Republic Andrej Babiš, who also owns the largest media group Mafra. The first part of the text explains theoretical basis of examined phenomenon, information theory and manipulation theory. The second part focuses on the examined dailies and their ethic codes or Andrej Babiš and his media group Mafra itself. The last part of the thesis qualitatively analyzes individual dailies in 2015 and examines mutual differences and similarities.

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