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Marketing management of the school facilities for interest education
Kluková, Lucie ; Trunda, Jiří (advisor) ; Matušková, Zuzana (referee)
1 Abstract: The final diploma thesis deals with the issue of marketing management of the school facilities for interest education It is based on the existing theoretical findings in the marketing area and marketing strategies. The theoretical part defines basic concepts, features of the marketing management organisations and their benefits. The thesis deals with the specifics of the marketing management in the school facilities for interest education, the individual steps of the marketing management and especially the marketing mix - product, price of the educational programs, place of their provision, propagation and sales promotion. The thesis brings the analysis of the found results of the extensive research provided via questionnaire investigation, interview and text analysis. This analysis represents the status of the marketing management in the leisure centers and the benefit of the analysis is the enumeration of the using marketing tools as a resource of the inspiration for improvement in this area in the conditions of school facilities for interest education. Keywords: marketing, marketing management, marketing mix, interest education, leisure centers
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