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Marketing and Commercial Communications of the Hockey Club Sparta Prague
Mikšovská, Kateřina ; Mikeš, Jiří (advisor) ; Klimíček, Tomáš (referee)
The main purpose of the thesis is to describe and analyze the marketing and communication strategies of the hockey club HC Sparta Prague. The thesis comprises two parts -- theoretical and practical. Talking about the theoretical chapters, marketing and commercial communications, their role and so called marketing mix are described in there. The practical part of the thesis aims at the target groups, marketing goals description and analysis of the singular tools of the marketing mix. However, the very fundamental chapter comprises the interpretation of the past campaigns applied during the season 2009/2010. The last part focuses on some new topics and ideas to be introduced during the forthcoming season.
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Fundamental analysis of selected stocks
Klimíček, Tomáš ; Musílek, Petr (advisor) ; Veselá, Jitka (referee)
The interest of diploma work is focused on fundamental analysis of selected stocks. Fundaments which were taken into account were earnings per share, sales per share and book value per share. The first part of diploma work describes theoretical background and investment strategies based on P/E, P/S and P/BV ratio. Following part is paying attention to analyzed period, the selection of analyzed stocks and also to the analysis itself. Analysis is performed on twenty stocks traded on London Stock Exchange, on the Main Market. Analyzed period is from 1996 to 2005. In each year of analysis were created three portfolios based on investment strategies connected with P/E, P/S and P/BV ratios. For each selected portfolios was analyzed rate of return. The rate of return was analyzed in different times from creation of the portfolio. The last -- third part includes results of performed analysis, which was performed for each year separately. Result includes analysis of selection of stocks to portfolios and overall analysis of rate of return from of different portfolios. This part of diploma work also includes reflection of limits and weaknesses of performed analysis. Diploma work proved market anomaly. All investment strategies, which were based on ex post analysis, proved its ability to bring higher rate of return than the market.
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Marketing of HC Sparta Praha
Krňávek, Tomáš ; Horová, Olga (advisor) ; Klimíček, Tomáš (referee)
The goal of this writing is to describe and enlighten chosen marketing facticities and issues using suitable examples from sport marketing practice. Next theme of the writing is an analysis of difference between income of czech and foreign professional football clubs. At least, but not at last, the writing contains an analysis concernig marketing activities of HC Sparta Praha.
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