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Strategy of Competitive Encounters
Kiss, Miroslav ; Mižička, Vladislav (referee) ; Bartes, František (advisor)
Diploma thesis should serve as a proposal of a strategy of competitive encounters for management of company. Realization of this proposal has assumption for strengthening the competitiveness of the company, and the successful development of the company in the future. This thesis is divided into three parts- theoretical, analytical and project part. Basic terms and used methods for strategic analysis of extarnal and internal influences are described in theoretical part. These methods are applied on the actual company in the analytical part. Suggested alternative of solutions are described in the project part. The most suitable alternative is defined in the closure.
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Aplication of Marketing in Verizon Business Company
Kiss, Miroslav ; MBA, Peter Balco, (referee) ; Chalupský, Vladimír (advisor)
This bachelor thesis provides information about application of marketing in Verizon Business company. Provides an analysis of current situation in segment customers EMEA region (Europe, Middle East, Africa) and a proposal to improve the current process of application of marketing through increased promotion of the company to acquire new customers in countries where it currently hasn´t got a strong presence.
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Aplication of Marketing in Verizon Business Company
Kiss, Miroslav ; MBA, Peter Balco, (referee) ; Chalupský, Vladimír (advisor)
This bachelor thesis provides information about application of marketing in Verizon Business company. Provides an analysis of current situation in segment customers EMEA region (Europe, Middle East, Africa) and a proposal to improve the current process of application of marketing through increased promotion of the company to acquire new customers in countries where it currently hasn´t got a strong presence.
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Strategy of Competitive Encounters
Kiss, Miroslav ; Mižička, Vladislav (referee) ; Bartes, František (advisor)
Diploma thesis should serve as a proposal of a strategy of competitive encounters for management of company. Realization of this proposal has assumption for strengthening the competitiveness of the company, and the successful development of the company in the future. This thesis is divided into three parts- theoretical, analytical and project part. Basic terms and used methods for strategic analysis of extarnal and internal influences are described in theoretical part. These methods are applied on the actual company in the analytical part. Suggested alternative of solutions are described in the project part. The most suitable alternative is defined in the closure.
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