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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing Strategy of Black Light Theatre of Jiri Srnec on German Market
 Kervitcerová, Anežka ; Postler, Milan (advisor) ; Goščíková, Romana (referee)
The main goal of diploma thesis is to analyse the marketing strategy of Black Light Theatre of Jiri Srnec and to suggest its future improvements. The thesis itself contains six chapters, divided into theoretical and practical parts. First three theoretical chapters are devoted to marketing, marketing mix, situation analysis and marketing and commercial communications and strategies. Following chapters create the practical part of the thesis and contain information about Black Ligh Theatre, analysis of its marketing mix, evaluation of recent marketing and communication strategy and interpretation of field research results. Based on these analyses, the last chapter brings suggestions and recommendations for improvements in future marketing strategy.
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Germany and current poblems of the european integration
 Kervitcerová, Anežka ; Hnát, Pavel (advisor) ; Vrňáková, Irena (referee)
The bachelor thesis maps current economic position and importance of Germany in the European Union. The emphasis will be primarily put on changes caused by the global economic crisis. The first chapter deals with the relationship between Germany and the European Union. Space is also dedicated to Germany's approach to current problems of the European integration and evaluation of its options to enforce the proposed solutions. The aim of the thesis is to assess the real potency of Germany to solve the current problems in the EU.
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