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Communication Mix Propsal of the Company Entering the Foreign Market
 Kalná, Tereza ; Ulč, Jakub (referee) ; Chlebovský, Vít (advisor)
This bachelor's thesis is focused on the company FK system – povrchové úpravy, s.r.o., which provides services in the form of chemical and mechanical treatment of metals. This thesis includes processing of analyses leading to the design of a suitable communication mix applicable to the company when enters a foreign market. The work is divided into three parts – theoretical, analytical and proposal. The aim of the bachelor's thesis is to design a suitable communication mix for use on foreign markets.
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