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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Marketing strategy of Managed WiFi on B2B market
 Bönischová, Sandra ; Postler, Milan (advisor) ; Křešťák, Tomáš (referee)
This diploma thesis explores the marketing strategy that was used when launching Managed WiFi from O2 Czech Republic a.s. on B2B market. Based on the survey, the critical points of this marketing strategy were identified. The main benefits of the thesis are suggestions and recommendations for its improvement.
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