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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Proposal for Supplement of the Marketing Mix of Concrete Company
 Eliášová, Daniela ; Jurka, Jaromír (referee) ; Mráček, Pavel (advisor)
This bachelor’s thesis focuses on the analysis of current marketing mix of the hotel Orea Voroněž in Brno. The thesis is divided into a theoretical part, which include explanations of basic concepts of marketing, marketing and communication mix and hotel management. The practical part is focused on analysis of marketing mix, communication mix, and analysis of competition and SWOT analysis. In the end of the thesis I suggest new marketing mix.
Detailed record
Proposal for Supplement of the Marketing Mix of Concrete Company
 Eliášová, Daniela ; Jurka, Jaromír (referee) ; Mráček, Pavel (advisor)
This bachelor’s thesis focuses on the analysis of current marketing mix of the hotel Orea Voroněž in Brno. The thesis is divided into a theoretical part, which include explanations of basic concepts of marketing, marketing and communication mix and hotel management. The practical part is focused on analysis of marketing mix, communication mix, and analysis of competition and SWOT analysis. In the end of the thesis I suggest new marketing mix.
Detailed record

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2 Jurka, Jiří
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