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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
On-line comunication and new strategy of brand Rimmel
 Jevičová, Katarína ; Postler, Milan (advisor) ; Nastaj, Lucie (referee)
The theme of the diploma thesis is new media, namely, websites and social networks. The aim of this paper is to highlight the development of Rimmel on-line strategy, assess the strengths and weaknesses against other competitors and suggest solutions for the future, which would take advantage of the potential offered by new media, especially to better target the audience. Established knowledge related to online brand Rimmel activity were analyzed and compared with the competition. The main objective of this work is to recommend, what direction should the on-line activities of Rimmel brand move in the future.
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Communication strategy of the company Subway
 Jevičová, Katarína ; Halík, Jaroslav (advisor) ; Šafránek, Bohumil (referee)
The bachelor thesis is focused on analysing the communication strategy of the company named Subway. The first chapter is introducing the company and explains the form of business and process of worldwide expansion. It also defines the competition from local and worldwide point of view. The second chapter is analysing the marketing mix and from the third part of the thesis it is focusing on the communication of the firm. At first it illustrates the company communication, clarifies the hierarchy inside the firm and communication between the departments, which is on international level. The last chapter is analysing particular marketing instruments of communication mix in Czech republic and in assorted countries.
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