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Selected aspects of radio programmes on cooking
Jelínková, Blanka ; Andrlová Fidlerová, Alena (advisor) ; Adam, Robert (referee)
This thesis discusses selected linguistic aspects of two radio culinary broadcasts (Rozhlas u plotny, Pochoutky). The theoretical part deals with the tradition of spoken language research, its resources and the phenomena studied. The conclusion of this chapter is devoted to the approaches to spoken language focused on coherence and cohesion. For the purposes of analysis, transcripts of above mentioned radio culinary broadcasts were made. Specific transcription rules (based on different existing transcription rules) were created, to suit our type of analysis. In Rozhlas u plotny, the guest is a professional chef, in Pochoutky, the guest is an actor or a presenter. First part of the work briefly describes and compares language of these two types of speakers in the terms of phonetics, morphology, lexicology, syntax and stylistics. Subsequently, the main part of the thesis concentrates on textual syntax and describes cohesion and coherence of spoken dialogue. From this point of view, it focuses on comparison of two types of dialogues (and two types of speakers): predominantly continuous dialogue vs. predominantly interrupted dialogue (e.g. by overlapping talk). Thus, it gives examples representing various ways of retaining cohesion and coherence in continuous dialogue and in interrupted dialogue. Key...
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"Two women, two entirely different lifestyles." : analysis of the woman's role construction in the Wife Swap reality show
Jelínková, Blanka ; Reifová, Irena (advisor) ; Řeháčková, Dana (referee)
Equal opportunities of women and men is a very complex issue that is a central interest of many nonprofit organizations (e. g. Gender Studies, ProFem etc.). In diverse fields of our everyday life, we can witness the complexity of common day gender issues, including, but definetely not limited to our labour market and law areas. Also, the media domain is constantly providing a source for us to personally visualize and analyze these various gender concepts. In correspondence with an alternative paradigm we assume, media is a very powerful tool that can maintain traditional gender stereotypes in society. But, as powerful as the media can be in maintaining these traditional stereotypes, they are just as capable to deconstruct them and instill a fresher view. We want to reveal if gender stereotypes truly do exist in the reality TV show Wife Swap. The main goal of our work is to show how the woman's role was created for her, and what it had to consist of in this reality show, and whether the traditional concepts are seen in the filming's end product. Although the men's role is in this show also very important, it is mediocre relative to the wife's role. With use of a qualitative research method - the grounded theory, we examined all fifteen parts of the first season of this show. We paid special attention to...
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"Two women, two different lifestyles". Analysis A designing a female role in reality show Changing wives
Jelínková, Blanka ; Reifová, Irena (advisor) ; Köpplová, Barbara (referee) ; Bednařík, Petr (referee)
Equal opportunities of women and men is a very complex issue that is a central interest of many nonprofit organizations (e. g. Gender Studies, ProFem etc.). In diverse fields of our everyday life, we can witness the complexity of common day gender issues, including, but definetely not limited to our labour market and law areas. Also, the media domain is constantly providing a source for us to personally visualize and analyze these various gender concepts. In correspondence with an alternative paradigm we assume, media is a very powerful tool that can maintain traditional gender stereotypes in society. But, as powerful as the media can be in maintaining these traditional stereotypes, they are just as capable to deconstruct them and instill a fresher view. We want to reveal if gender stereotypes truly do exist in the reality TV show Wife Swap. The main goal of our work is to show how the woman's role was created for her, and what it had to consist of in this reality show, and whether the traditional concepts are seen in the filming's end product. Although the men's role is in this show also very important, it is mediocre relative to the wife's role. With use of a qualitative research method - the grounded theory, we examined all fifteen parts of the first season of this show. We paid special attention to...
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Selected aspects of radio programmes on cooking
Jelínková, Blanka ; Andrlová Fidlerová, Alena (advisor) ; Adam, Robert (referee)
This thesis discusses selected linguistic aspects of two radio culinary broadcasts (Rozhlas u plotny, Pochoutky). The theoretical part deals with the tradition of spoken language research, its resources and the phenomena studied. The conclusion of this chapter is devoted to the approaches to spoken language focused on coherence and cohesion. For the purposes of analysis, transcripts of above mentioned radio culinary broadcasts were made. Specific transcription rules (based on different existing transcription rules) were created, to suit our type of analysis. In Rozhlas u plotny, the guest is a professional chef, in Pochoutky, the guest is an actor or a presenter. First part of the work briefly describes and compares language of these two types of speakers in the terms of phonetics, morphology, lexicology, syntax and stylistics. Subsequently, the main part of the thesis concentrates on textual syntax and describes cohesion and coherence of spoken dialogue. From this point of view, it focuses on comparison of two types of dialogues (and two types of speakers): predominantly continuous dialogue vs. predominantly interrupted dialogue (e.g. by overlapping talk). Thus, it gives examples representing various ways of retaining cohesion and coherence in continuous dialogue and in interrupted dialogue. Key...
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"Two women, two entirely different lifestyles." : analysis of the woman's role construction in the Wife Swap reality show
Jelínková, Blanka ; Reifová, Irena (advisor) ; Řeháčková, Dana (referee)
Equal opportunities of women and men is a very complex issue that is a central interest of many nonprofit organizations (e. g. Gender Studies, ProFem etc.). In diverse fields of our everyday life, we can witness the complexity of common day gender issues, including, but definetely not limited to our labour market and law areas. Also, the media domain is constantly providing a source for us to personally visualize and analyze these various gender concepts. In correspondence with an alternative paradigm we assume, media is a very powerful tool that can maintain traditional gender stereotypes in society. But, as powerful as the media can be in maintaining these traditional stereotypes, they are just as capable to deconstruct them and instill a fresher view. We want to reveal if gender stereotypes truly do exist in the reality TV show Wife Swap. The main goal of our work is to show how the woman's role was created for her, and what it had to consist of in this reality show, and whether the traditional concepts are seen in the filming's end product. Although the men's role is in this show also very important, it is mediocre relative to the wife's role. With use of a qualitative research method - the grounded theory, we examined all fifteen parts of the first season of this show. We paid special attention to...
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Finanční krize a její vliv na poptávku po penězích v České republice
Jelínková, Blanka
JELÍNKOVÁ, B. The financial crisis and its impact on the demand for money in the Czech Republic. Diploma thesis. Brno: Mendel University, 2014. This diploma thesis deals with money demand and changing motives of money holdings in the context of the financial crisis of 2007. Essence of the empirical part the econometric analysis of time series based on an estimate multivariate regression models to identify variables influence the demand for money in the period before the financial crisis and after the financial crisis. The estimated models are subjected to stability testing through CUSUM test. The results of the empirical analysis are the basis for determining recommendations for monetary policy makers.
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Optimization of the company tax liability
Jelínková, Blanka ; Kislingerová, Eva (advisor) ; Vávrová, Hana (referee)
The work deals with the tax system of the Czech Republic. Closer it is dedicated to value added tax and corporate income tax. For these two taxes it shows the possibilities how to optimize through them the tax liability of the company. In the VAT it is mainly the possibility of demanding tax and group tax registration. In the area of income tax it is focused on optimization from the aspect of cost and utilization of deductible items and tax abatements. The aim of the practical part of this work is to outline possible procedures how to optimize the tax burden in a large company in accordance with valid tax laws, regulations, decrees.
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Analysis of CSR activities of T-Mobile Czech Republic, a.s. and their comparison with CSR strategy of Deutsche Telekom
Ježková, Ivana ; Plášková, Alena (advisor) ; Jelínková, Blanka (referee)
The thesis deals with compilation of CSR activities of T-Mobile Czech Republic, a.s., their inclusion in the CSR strategy of Deutsche Telekom AG and suggestion how to conform current activities to the CSR strategy of Deutsche Telekom AG. The first part of the thesis explains what CSR is, how can we identify responsible company and deals with the question of importance of CSR. In the second part there is an information about T-Mobile Czech Republic and Deutsche Telekom, list of CSR activities of T-Mobile and description of the CSR strategy of Deutsche Telekom. Activities of T-Mobile are filed into the CSR strategy of Deutsche Telekom. From the analysis result suggestions how to conform current activities of T-Mobile to the CSR strategy of Deutsche Telekom AG.
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