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Energy Security of the United States of America
Jappel, Ctibor ; Kozák, Kryštof (advisor) ; Calda, Miloš (referee)
JAPPEL,
Ctibor.
Energy
Security
of
the
United
States
of
America.
Praha,
2012.
74
s.
Diplomová
práce
(Mgr.),
Univerzita
Karlova,
Fakulta
sociálních
věd,
Institut
mezinárodních
studií.
Katedra
amerických
studií.
Vedoucí
diplomové
práce
PhDr.
et
Mgr.
Kryštof
Kozák,
Ph.
D.
Abstract
The
thesis
deals
with
the
energy
security
of
the
United
States
of
America
at
the
beginning
of
the
21st
century.
The
first
part
of
the
thesis
identifies
energy
security
as
a
relatively
new
concept
in
political
discourse,
whose
meaning
is
not
yet
firmly
defined.
The
goal
of
this
part
is
therefore
to
refine
the
definition
of
energy
security
using
an
analysis
of
the
content
of
relevant
academic
sources.
The
second
part
of
the
thesis
focuses
specifically
on
the
situation
of
the
United
States
of
America.
It
identifies
the
challenges
to
energy
security
the
country
faces,
mainly
the
high
level
of
dependence
on
petroleum
products,
and
provides
an
overview
of
available
solutions.
The
third
part
is
a
case
study
that
deals
with
the
presidential
election
campaign
of
2008.
This
campaign
took
place
during
a
period
of
extremely
high
energy
prices,
and
the
energy
security
proposals
made
by
the
major
candidates
...
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Energy Security of the United States of America
Jappel, Ctibor ; Kozák, Kryštof (advisor) ; Calda, Miloš (referee)
JAPPEL,
Ctibor.
Energy
Security
of
the
United
States
of
America.
Praha,
2012.
74
s.
Diplomová
práce
(Mgr.),
Univerzita
Karlova,
Fakulta
sociálních
věd,
Institut
mezinárodních
studií.
Katedra
amerických
studií.
Vedoucí
diplomové
práce
PhDr.
et
Mgr.
Kryštof
Kozák,
Ph.
D.
Abstract
The
thesis
deals
with
the
energy
security
of
the
United
States
of
America
at
the
beginning
of
the
21st
century.
The
first
part
of
the
thesis
identifies
energy
security
as
a
relatively
new
concept
in
political
discourse,
whose
meaning
is
not
yet
firmly
defined.
The
goal
of
this
part
is
therefore
to
refine
the
definition
of
energy
security
using
an
analysis
of
the
content
of
relevant
academic
sources.
The
second
part
of
the
thesis
focuses
specifically
on
the
situation
of
the
United
States
of
America.
It
identifies
the
challenges
to
energy
security
the
country
faces,
mainly
the
high
level
of
dependence
on
petroleum
products,
and
provides
an
overview
of
available
solutions.
The
third
part
is
a
case
study
that
deals
with
the
presidential
election
campaign
of
2008.
This
campaign
took
place
during
a
period
of
extremely
high
energy
prices,
and
the
energy
security
proposals
made
by
the
major
candidates
...
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Analysis of the effectiveness of the selected marketing campaign
Harutjunjan, Ani ; Průša, Přemysl (advisor) ; Jappel, Ctibor (referee)
The aim of the thesis is to evaluate the effectiveness of the selected marketing campaign in the area of telecommunications, on the basis of defining basic criteria for success of the marketing campaign as part of the communications plan of the company. The theoretical part of the thesis is focused on defining the fundamental components of the marketing and the communication mix. Furthermore, theoretical part covering the approaches, methods and indicators for measuring the effectiveness of marketing campaigns, serves as a theoretical basis to schedule and implement the practical part. The practical part deals with the marketing and creative concept and the communication strategy of the campaign O2 Extra výhody of Telefónica Czech Republic. The effectiveness of the campaign is evaluated on the basis of the primary research using the questionnaire and also on the basis of the secondary data available from Telefónica CR.
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