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Fashion publicism on the Czech Radio in 2014
 Janáčková, Emílie ; Maršík, Josef (advisor) ; Jirků, Jan (referee)
This bachelor thesis' objective is to look into the fashion journalism broadcast by the Czech Radio, which pursues fashion topics due to its broad thematic and cultural profile, specific for a public service medium. The thesis' results have not confirmed the assumption that the fashion entities with their primarily visual character can't be approached with the same textual and stylistic means on the radio, as they are in the print or online media. It has been demonstrated that the radio editors compensate the non- visual nature with the means such as telling the stories on designers and their creative efforts, analysis of socio-economical context of the fashion industry etc. Besides that, the editors use websites (including podcasts, pictures and video reports) and social networks to complement the sound recording with visual communication. The thesis also includes a case study that compares features about a specific fashion event of a national importance (the Prague Fashion Week of September 2015) on the radio, in the print an online. The case study has proven that the most complex feature on the event is the one by the Modeschau radio show on the Czech Radio's Radio Wave. Powered by TCPDF (www.tcpdf.org)
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1 Janáčková, Eva
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