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Analysis of CSR activities of T-Mobile Czech Republic, a.s.
Ježková, Ivana ; Mikeš, Jiří (advisor) ; Ladmanová, Monika (referee)
The Master's thesis deals with a question of corporate social responsibility. The thesis is divided into two main parts. The theoretical and methodological part explains main terms related to CSR, introduces important organizations oriented on CSR and describes standards of corporate social responsibility that can be followed. The first part is also supplemented with interesting data gained in public opinion research on the theme of CSR and its public perception. In the practical part, there are analyzed CSR strategies of two companies: T-Mobile Czech Republic, a.s. and IBM Czech Republic, spol. s r.o. Individual activities are classified into three basic pillars of corporate social responsibility. Approaches of these two companies are compared and in the conclusion of the thesis there are recommended steps to make corporate social responsibility of the two companies more effective.
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PARENTAL APPROACHS TO CHILDREN WITH ADHD
JEŽKOVÁ, Ivana
The upbringing of a child with the ADHD-syndrome in a family and also at school is a hard and longtime process. It requires a good knowledge of this matter. Parents and pedagogues who meet with the ADHD child should be well informed about peculiarities of its evolution. They should be able to cope with the upbringing of the child in difficult conditions. The targets of the work The target number 1: to provide review of basic information about the ADHD-syndrome and proper attitude to those children especially from their parents. The target number 2: to investigate awareness of parents of children with the ADHD-syndrome, who are clients of the pedagogical and psychological guidance centres. There are the following hypotheses: The main hypothesis: Parents who live in towns and cities have more information than parents who live in the country. The work hypothesis number 1: We presuppose most of clients come to the pedagogical and psychological guidance centre on recommendation of a class master. The work hypothesis number 2: We presuppose parents get most of information from skilled specialists. The research has confirmed the main hypothesis and the work hypothesis number 2. The work hypothesis number 1 hasn{\crq}t been confirmed. The conclusion of the research is that it would be better to concentrate more on education of teachers of primary and nursery schools. The results of the research can be a valuable help for providing the parents with the basic information and recommending the special care, mainly for parents who live in the country. To prevent the child`s character development from impairment and serious behaviour disorder, active and positive attitude based on co-operation of all people, who take part in the upbringing of the child is necessary. This bachelor work was written especially for parents who have a child with ADHD. It summarises the basic pieces of knowledge of the ADHD syndrome and it endeavours for display the accesses,which the specialist recommend. The results of the research can be used by pedagogical and psychological guidance centre.
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Analysis of CSR activities of T-Mobile Czech Republic, a.s. and their comparison with CSR strategy of Deutsche Telekom
Ježková, Ivana ; Plášková, Alena (advisor) ; Jelínková, Blanka (referee)
The thesis deals with compilation of CSR activities of T-Mobile Czech Republic, a.s., their inclusion in the CSR strategy of Deutsche Telekom AG and suggestion how to conform current activities to the CSR strategy of Deutsche Telekom AG. The first part of the thesis explains what CSR is, how can we identify responsible company and deals with the question of importance of CSR. In the second part there is an information about T-Mobile Czech Republic and Deutsche Telekom, list of CSR activities of T-Mobile and description of the CSR strategy of Deutsche Telekom. Activities of T-Mobile are filed into the CSR strategy of Deutsche Telekom. From the analysis result suggestions how to conform current activities of T-Mobile to the CSR strategy of Deutsche Telekom AG.
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