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Internet Communication
Hubka, Michal ; Pokorný, Pavel (advisor) ; Přibil, Jiří (referee)
Internet communication is becoming increasingly frequent communication tool, compared to the normal communication (like phone calls, sending letters, etc.). Work described the development of Internet communication, focusing also on its forms (formal and informal). Based on these forms of work it also demonstrated how to create a username or avatar, that applies to the traffic. The thesis focused on the social networking site Facebook, which is becoming increasingly popular. Pointed to the history, usage and also describes the basic functions. Facebook is very good commercial tool, so the work is focused on displaying the possibility of commercialization of this social network. The thesis pointed to other social networks, which may not be as popular, but worth a demonstration. Generally it's not just a social network that could be used for Internet communication. On the contrary, this form is younger than communicators, which are also described and introduced. It focused on the best-known communicators such as ICQ, Skype, etc. The work is a survey and analysis, which focused on the global Internet communications. The thesis is based on research. Firstly, there is a focus on the security account on Facebook, as well as the use of online communications companies and finally to use Internet communications of the faculty.
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Corporate Design and its application on the real company
Hubka, Michal ; Střížová, Vlasta (advisor) ; Čejchan, Vlastimil (referee)
The subject of this diploma thesis is Corporate Design (company style), integrated visual style, one of the basic elements of Corporate Identity and its application on the real company. The goal of the theoretical part is to explain the meaning and importance of Corporate Design, one of the main means of visual communication. Within this context, thesis is elucidating connections and relationships between different concepts of integrated visual style. Thesis is describing basic constants and evolved parts of Corporate Design and clarifying principles of its creation and reasons leading to change. The practical part is concentrating on the creation of new company style for real company. The goal here is to offer integrated visual style for company ASV Nachod, Ltd. and to create graphical manual, which contains definitions of different company style's applications. The main benefit of the thesis is comprehensive view on integrated visual style, explanation of Corporate Design importance with his constituents and contexts of Corporate Identity. Other benefit lies in the proposal of new integrated visual style for company ASV Nachod, Ltd. and creation of graphical manual. Principles and processes stated are very important not only for small and middle range businesses interested in integrated visual presentation.
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Marketing ve vyhledávačích
Hubka, Michal ; Kubešová, Vlasta (advisor) ; Kadaník, Petr (referee)
Předmětem této práce je marketing ve vyhledávačích (Search Engine Marketing ? SEM). Jako součást internetového marketingu představuje SEM proces skládající se zejména z optimalizace stránek pro vyhledávače (Search Engine Optimization ? SEO) a reklamního systému Pay-per-click (PPC). Cílem této práce je vysvětlit pojetí internetového marketingu, způsob jakým probíhá marketing ve vyhledávačích, jednotlivé součásti SEM, jednotlivé formy/součásti s ohledem na Search Engine Marketing jako kontinuální proces. Dále uvést a zhodnotit hlavní marketingové agentury poskytující služby SEO a představitele reklamních PPC systémů, navrhnout pro malou/střední firmu vhodný přístup k problematice SEM a doporučit vhodný postup při aplikaci. V první části se práce věnuje významu internetového marketingu a důvodům jeho využití. Dále práce seznamuje s tradičními prostředky IM. Následuje vysvětlení problematiky Search Engine Marketingu a jeho součástí. Poté se práce zaměřuje na subjekty poskytující SEM a na jejich hodnocení i s ohledem na náklady, které vynaloží klient za jejich služby. Závěrečná část je věnována příkladu zavádění SEM.
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