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Marketing analysis of professional adult education market
Hradil, Zbyněk ; Mužík, Jaroslav (advisor) ; Tureckiová, Michaela (referee)
This dissertation describes the marketing analysis of adult education process. The marketing analysis or research includes the preparation before the educational institution enters the business but also the continuous process of market research. The whole process of the research includes following parts of marketing activities: research of market environment (demographic, economic, legal, natural and socio-cultural), entities (suppliers, competitors, agents, customers, public, government), analysis of market (SWOT), data gathering, setup of research processes and procedures, questioning, research application and analysis. Marketing is a core activity of modern institutions. To survive and to succeed, institutions must know their markets, attract sufficient resources, convert these resources into educational products, and effectively distribute them to various markets and publics. Professional adult education market is very special and specific and therefore it is necessary to adjust all marketing principles according to market needs. This dissertation is based on these needs and provides the solution.
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Educational institutions: Business in a turbulent times
Hradil, Zbyněk ; Mužík, Jaroslav (advisor) ; Tureckiová, Michaela (referee)
"Educational institutions: business in turbulent times". Diploma thesis named "Educational institutions: business in turbulent times" is focused on actual problems concerning business of adult education institutions during the time of the turbulence. That time is being mentioned as the period during and after economic crisis, which is characterized by constant change, uncertainty and chaos. In diploma thesis there is described the impact of turbulence on the market of Czech Republic and implied paths for educational institutions to proceed in order to remain on new market environment. There are presented new concepts for management of educational institutions in terms of strategy, sales, financial and marketing. The theory is supported by taken over research regarding actual problems and trends. The main practical part of diploma thesis is econometric model, which implies the relation between investments to adult education and some macroeconomic indicators. The essential source of data for model calculation was the database of Czech statistical office. There were used data on household expenditure on adult education (devided into post-secondary study, college, university and expenditure on education undefined), which represent endogenous (explaining) variables. Among the exogenous (explanatory)...
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Educational institutions: Business in a turbulent times
Hradil, Zbyněk ; Mužík, Jaroslav (advisor) ; Tureckiová, Michaela (referee)
"Educational institutions: business in turbulent times". Diploma thesis named "Educational institutions: business in turbulent times" is focused on actual problems concerning business of adult education institutions during the time of the turbulence. That time is being mentioned as the period during and after economic crisis, which is characterized by constant change, uncertainty and chaos. In diploma thesis there is described the impact of turbulence on the market of Czech Republic and implied paths for educational institutions to proceed in order to remain on new market environment. There are presented new concepts for management of educational institutions in terms of strategy, sales, financial and marketing. The theory is supported by taken over research regarding actual problems and trends. The main practical part of diploma thesis is econometric model, which implies the relation between investments to adult education and some macroeconomic indicators. The essential source of data for model calculation was the database of Czech statistical office. There were used data on household expenditure on adult education (devided into post-secondary study, college, university and expenditure on education undefined), which represent endogenous (explaining) variables. Among the exogenous (explanatory)...
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Marketing analysis of professional adult education market
Hradil, Zbyněk ; Tureckiová, Michaela (referee) ; Mužík, Jaroslav (advisor)
This dissertation describes the marketing analysis of adult education process. The marketing analysis or research includes the preparation before the educational institution enters the business but also the continuous process of market research. The whole process of the research includes following parts of marketing activities: research of market environment (demographic, economic, legal, natural and socio-cultural), entities (suppliers, competitors, agents, customers, public, government), analysis of market (SWOT), data gathering, setup of research processes and procedures, questioning, research application and analysis. Marketing is a core activity of modern institutions. To survive and to succeed, institutions must know their markets, attract sufficient resources, convert these resources into educational products, and effectively distribute them to various markets and publics. Professional adult education market is very special and specific and therefore it is necessary to adjust all marketing principles according to market needs. This dissertation is based on these needs and provides the solution.
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