National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Proposal for Marketing Strategy of the Company
Hrbatová, Jana ; Holtmanová, Ing Tereza (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with analysis of the current situation of the company operating in wine industry to suggest a proposal of marketing strategy focusing on wine production, from the point of view of modification conventional production to biowine production. The work includes thorough strategic analysis of external and internal environment which is summarize in SWOT analysis and based on outputs the proposals are suggested in marketing mix 4 P.
Proposal for Marketing Strategy of the Company
Hrbatová, Jana ; Holtmanová, Ing Tereza (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with analysis of the current situation of the company operating in wine industry to suggest a proposal of marketing strategy focusing on wine production, from the point of view of modification conventional production to biowine production. The work includes thorough strategic analysis of external and internal environment which is summarize in SWOT analysis and based on outputs the proposals are suggested in marketing mix 4 P.

Interested in being notified about new results for this query?
Subscribe to the RSS feed.