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National Repository of Grey Literature

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Entrance of hotel.de AG corporation to the Czech market Holeček, Miloš ; Pichanič, Mikuláš (advisor) ; Staňková, Anna (referee) Práce se zabývá analýzou trhu a společnosti pro potřeby rozhodnutí o vstupu na český trh a stanovuje nejvhodnější nástroje propagace. Zaměřuje se na problematiku online marketingu, zejména pay per click a hledá řešení ppc kampaně pro společnosti, její struktury, klíčových slov a reklamních textů. Detailed record

See also: similar author names
12	Holeček, Martin
2	Holeček, Michal
5	Holeček, Milan
2	Holeček, Miroslav

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