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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Sales Promotion and Advertising of a Specific Restaurant
 Hoang, Linh Chi ; Hoang, Tuan Lam (referee) ; Mráček, Pavel (advisor)
The bachelor thesis is prepared for the restaurant Viet Palace. It deals with marketing communication mainly in the field of sales promotion and advertising. The theoretical part focuses on the basic concepts in marketing. The practical part analyses the current state of the company. In particular, an analysis of the communication mix and a competitor analysis is carried out. In the last part of the thesis, own suggestions and recommendations for improving the marketing strategy of the company are presented, based on the previous analyses.
Detailed record
Sales Promotion and Advertising of a Specific Restaurant
 Hoang, Linh Chi ; Hoang, Tuan Lam (referee) ; Mráček, Pavel (advisor)
The bachelor thesis is prepared for the restaurant Viet Palace. It deals with marketing communication mainly in the field of sales promotion and advertising. The theoretical part focuses on the basic concepts in marketing. The practical part analyses the current state of the company. In particular, an analysis of the communication mix and a competitor analysis is carried out. In the last part of the thesis, own suggestions and recommendations for improving the marketing strategy of the company are presented, based on the previous analyses.
Detailed record

See also: similar author names
1 Hoang, Le Phuong Thao
1 Hoang, Long
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