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Product Marketing Strategy
Hořelková, Daniela ; Čech, Jakub (referee) ; Schüller, David (advisor)
This master thesis focuses on the proposal of marketing stratégy of product, which is gypsum based self leveling compound produced by Sika CZ, s.r.o. Based on theoretical knowledge analysis chosen strategy and current customers experiences. Designs the proposal of marketing startegy. Outcome of this thesis are relevant proposals for its improvement.
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Evaluation of Company Management and Proposals for its Further Improvement
Hořelková, Daniela ; Kadlec, Petr (referee) ; Khateb, Fabian (advisor)
The thesis „The evaluation of the company management and suggestions for its improvements“ deals with the issues of the comunication between the management and employees. The goal of the thesis is to indicate the key problematic issues and suggest solution for its elimination. Current situation is analyzed in the theoretical part and it also contains the description of the method for the management evalution. This method is used in the company and described in the practical part. At the end of this thesis I recommend the solution how to improve the organization and behavior of the management to the employees.
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Product Marketing Strategy
Hořelková, Daniela ; Čech, Jakub (referee) ; Schüller, David (advisor)
This master thesis focuses on the proposal of marketing stratégy of product, which is gypsum based self leveling compound produced by Sika CZ, s.r.o. Based on theoretical knowledge analysis chosen strategy and current customers experiences. Designs the proposal of marketing startegy. Outcome of this thesis are relevant proposals for its improvement.
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Evaluation of Company Management and Proposals for its Further Improvement
Hořelková, Daniela ; Kadlec, Petr (referee) ; Khateb, Fabian (advisor)
The thesis „The evaluation of the company management and suggestions for its improvements“ deals with the issues of the comunication between the management and employees. The goal of the thesis is to indicate the key problematic issues and suggest solution for its elimination. Current situation is analyzed in the theoretical part and it also contains the description of the method for the management evalution. This method is used in the company and described in the practical part. At the end of this thesis I recommend the solution how to improve the organization and behavior of the management to the employees.
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