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Development of Human Resources in the Company
Hlaváč, Michal ; Lády, Jiří (referee) ; Zich, Robert (advisor)
The graduation theses focus on the problems of development, emphasising the part of education of the employees in the company UNISTAV Inc. At present, the management of development of human resources is becoming one of the most important activities of personal work. In the practical part, an analysis of individual stages of the educational system in the company UNISTAV Inc. Attention will be paid to the identification of individual needs, to making the working output more effective, to increasing the competitiveness of the company. On the basis of the results of the analysis, the suggestions aiming towards the changes in the educational system in the point stock company UNISTAV has been made.
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Development of Marketing Activities of Company
Hlaváč, Michal ; Lády, Jiří (referee) ; Zich, Robert (advisor)
Bachelor thesis is dealing with the analysis of communication policy in the firm Unistav a. s. The firm is dealing with building activity and business activity. The theoretical part is intended on the communication policy, analysis of internal and external setting of the firm, its marketing mix and proposal of marketing strategy. In The practical part are worked up the analysis of the situation building’s market, analysis of communication policy firm’s Unistav and the proposal for change communication policy in the firm Unistav. Of the base of these analysis the external and internal environment and evaluating strengths, weaknesses, opportunities and threats is suggested a marketing strategy for Unistav a. s.
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Marketing Strategy of a Company
Drápal, Jan ; Hlaváč, Michal (referee) ; Chalupský, Vladimír (advisor)
This thesis is focused on marketing strategy of a specific company. Thesis includes analysis of current marketing strategy. On the basis of the analysis are made suggestions and recommendations, which will lead to higher sales, higher market share and higher profit of analyzed company.
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The History of "Tramping" (Hiking) in the Kačáku Basin
Hlaváč, Michal ; Kašpar, Ladislav (advisor) ; Waic, Marek (referee)
Hlavním důvodem pro sepsání této diplomové práce byla potřeba představit ve světě unikátní české trampské hnutí. Na základě shromážděných historických dat se pokusím osvětlit důvody jeho vzniku, nastínit vývoj, který v průběhu desítek let prodělalo a popsat sportovní aktivity, kterým se trampové věnovali. Dalším hlediskem pro zpracování práce bylo i to, že podobným tématem se na různých vysokých školách zabývalo jen malé množství diplomantů. Protože trampské hnutí nebylo oficiálně organizováno, lze o něm nalézt jen velmi málo literatury či jiných historických pramenů. Nejznámější publikací je kniha Boba Hurikána Dějiny trampingu, zabývající se vznikem a historií tohoto hnutí přibližně do čtyřicátých let 20. století. Nutno ale konstatovat, že se v tomto díle občas objevují nepřesnosti. I přesto je to ale práce zasluhující si obdiv. Zvlášť když si představíme, že podklady pro jeho sepsání autor shromažďoval v době, kdy to bylo složitější než dnes a zabýval se celou Československou republikou. A jelikož sám patřil k průkopníkům trampingu, čerpal často z vlastních vzpomínek a vyprávění pamětníků. Dalším důležitým pramenem, zabývajícím se historií trampingu, je kniha Český tramping 1918 - 1945 autorů M. Waice a J. Kossla. Je to relativně novodobé dílo, vydané v roce 1992. Díky tomu představuje danou problematiku...
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Development of Marketing Activities of Company
Hlaváč, Michal ; Lády, Jiří (referee) ; Zich, Robert (advisor)
Bachelor thesis is dealing with the analysis of communication policy in the firm Unistav a. s. The firm is dealing with building activity and business activity. The theoretical part is intended on the communication policy, analysis of internal and external setting of the firm, its marketing mix and proposal of marketing strategy. In The practical part are worked up the analysis of the situation building’s market, analysis of communication policy firm’s Unistav and the proposal for change communication policy in the firm Unistav. Of the base of these analysis the external and internal environment and evaluating strengths, weaknesses, opportunities and threats is suggested a marketing strategy for Unistav a. s.
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Marketing Strategy of a Company
Drápal, Jan ; Hlaváč, Michal (referee) ; Chalupský, Vladimír (advisor)
This thesis is focused on marketing strategy of a specific company. Thesis includes analysis of current marketing strategy. On the basis of the analysis are made suggestions and recommendations, which will lead to higher sales, higher market share and higher profit of analyzed company.
|
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Development of Human Resources in the Company
Hlaváč, Michal ; Lády, Jiří (referee) ; Zich, Robert (advisor)
The graduation theses focus on the problems of development, emphasising the part of education of the employees in the company UNISTAV Inc. At present, the management of development of human resources is becoming one of the most important activities of personal work. In the practical part, an analysis of individual stages of the educational system in the company UNISTAV Inc. Attention will be paid to the identification of individual needs, to making the working output more effective, to increasing the competitiveness of the company. On the basis of the results of the analysis, the suggestions aiming towards the changes in the educational system in the point stock company UNISTAV has been made.
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