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Analysis of marketing communication of SK Slavia Praha during the Covid-19 pandemic
Hlaváč, Marek ; Turková, Kateřina (advisor) ; Vranka, Marek (referee)
1 Abstract This bachelor thesis analyses the marketing communication of the most successful Czech football club in recent years, SK Slavia Prague. Football has been the most popular sport in the Czech Republic for a long time, and the Covid-19 pandemic affected it greatly, as all competitions were interrupted for a long time and professional competitions were played in front of a limited capacity of spectators. In this thesis I analyse theoretical concepts from the world of sports marketing, the specifics of financing football clubs in the Czech Republic and the Covid-19 pandemic itself. In the practical part I analyse the marketing communication of SK Slavia Praha focusing on two periods during the pandemic, in the first period matches were not played at all and in the second period they were played without spectators or with a limited number of spectators in the stadium. In this thesis I analyse how the club's communication changed, which under normal conditions was aimed at getting fans to come to the stadium. I investigate what content the club created to retain and continue to attract fans. The result is a content analysis of two distinct periods, from which conclusions and recommendations for further communication of SK Slavia Prague are drawn.
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Examination Commission for Teaching at Secondary Schools in Prague
Hlaváč, Marek ; Sekyrková, Milada (advisor) ; Ďurčanský, Marek (referee)
The goal of this bachelor thesis is to map the history of Examination Commission for Teaching at Secondary Schools in Prague. The tuition at Austrian gymnasiums (university preparatory schools) was greatly outdated due to the development of Austrian society and the technological advances in the second half of the nineteenth century. The main reason for this problem was the uncoordinated pedagogical and didactic training of the teachers. Therefore, Common conditions for teaching at grammar schools were published in 1849 and examination commissions were established at Austrian universities. Among them was also The Charles-Ferdinand University. The cultural emancipation of Czechs caused a division between commissions for teaching at Czech and German grammar schools in 1871. The exams were compulsory for teaching at Realschulen (technical and applied studies schools) from 1870 and for teaching at all types of secondary schools from 1911. Both commissions were still in operation at Charles University and German University in Prague during the times of the First Czechoslovak Republic. This thesis focuses on legislative and organizational aspects of those exams in Prague which dictated the future formation of the Czech secondary education system between 1849 and 1950, when the Czech Commission was dissolved. The...
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Problems of the institute of custody
Hlaváč, Marek ; Jelínek, Jiří (advisor) ; Vokoun, Rudolf (referee)
v anglickém jazyce Problems of the institute of custody This thesis focuses on the problems of custody in the Czech legal system. This dilemma belongs to the branch of criminal law and is regulated by the Rules of Criminal Procedure. Custody is one of the penal provisory instruments. Custody serves to guarantee the attendance of the accused at criminal proceedings because the accused can be interested in the absent from the criminal procedure. It is a manifestation of coercive authority of body active in criminal procedure on the basis of the Rules of criminal procedure. The purpose of custody is to protect society or particular individuals from serious offences. An accused can only beput in custody if there are reasonable grounds for believing that he will attempt escape,affect witnesses, expert witnesses or co - defendants or that he will continue to commit acrime or perpetrate a further crime. According to these three situations we distinguish three types of custody namely runaway custody, collusive custody and preventive custody. Main focus of this thesis is to shine a light on problems that appeared during the time in the topic of custody. For this I used a statistical data from the institution that have something to do in procedure of the custody. Especially Prison service of the Czech...
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Fire in Czech action art
Hlaváč, Marek ; Klimešová, Marie (advisor) ; Morganová, Pavlína (referee)
The thesis describes use of the medium of fire in Czech action art from the 1960s to 1980s, with overlap to more recent years. A typology of those functions is created that fire in action art may assume. Czech works are put in the context of West European and American art, and possible meanings connected with fire in these works are suggested.
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