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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The business plan for the new Prague café
 Hartmanová, Kateřina ; Hartman, Ladislav (advisor) ; Svobodová, Ivana (referee)
The main goal of this master thesis is to introduce the reader to the "SIESTA café e vino" business plan that will be profitable and attractive when put in place. The thesis is divided into two sections, theoretical and practical. Theoretical part presents necessary information for the beginning entrepreneur and describes the structure of the business plan. Practical part is based on the theoretical part and contains actual business plan of the café. It also elaborates analysis of market environment, competitors, customers, financial plan, SWOT analysis and risk analysis. The practical part concludes overall assessment and evaluates real feasibility of this project.
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Consumer perception of additives
 Hartmanová, Kateřina ; Horová, Olga (advisor) ; Bosák, Miroslav (referee)
The bachelor thesis focuses on the topic "Consumer perception of additives". In the theoretical part are characterized additives, their labeling and legislation. Another part deals with safety and toxicity of additives, where is also described a procedure for assessing the harmless of additives and potential health complications. Also, there is a list of the highest-risk additives and their groups. The theoretical part ends with the chapter dealing with the media and their effect on consumers regarding the additives. In the practical part is done a research regarding consumer awareness, their attitude to additives and habits they have by using a questionnaire survey. The aim of this thesis is to analyze consumer's attitude toward additives, whether he perceives it and if so, then how he perceives it. The goal is also to determine how consumers perceive the additive in terms of health and healthy lifestyles. Analysis of researched data is crucial to draw conclusions and to propose appropriate action in the field of additives.
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