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The Business Plan
Hanzlíková, Veronika ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
The diploma thesis themed on entrepreneurial plan is concerned with present situation analysis of company Petschl-Transporte spol.s r.o. The goal of this thesis is to form a concept for saving a company and generate positive operating result.
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Mineral waters of "Mariánské Lázně" and their use in balneology and in human health care
Hanzlíková, Veronika ; Matula, Svatopluk (advisor) ; Miháliková, Markéta (referee)
The town Mariánské Lázně is known as a spa town belonging to the so called West Bohemian Spa Triangle together with Karlovy Vary and Františkovy lázně, where they occupy the youngest place. The town became famous especially with mineral springs, with their amounts, where on the small territory of the town Mariánské Lázně rises about forty springs and in the close surroundings is their amount given to a hundred, primarily with composition of carbonic Seltzer water. Mineral springs are known here for its diverse composition, which are alleged to find in other spa towns of the Czech Republic and they are considered to be so called balneologic unique.
Mineral springs are waters with dissolved minerals, coming from local rocks such as granite, gneiss and amphibolite, then coming from various compounds. They are gas-charged with carbon dioxide, thanks to it are they called as a Seltzer water. On the presence of carbon dioxide affects Mariánskolázeňský zlom, bounding Tepelská vrchovina. Mineral springs of Mariánské Lázně are gas-charged from 2,5 to 3 g/l. Their mineralization is a medium to very strong, moving in large span from 3000 mg/l to 11 570 mg/l. From the viewpoint of temperature, it is about cold mineral waters with their temperature of 6 °C to 10 °C.
The cure with mineral springs has been known since 18th Century, when the then doctors were analyzing and researching on individuals their therapeutic effects. The most important doctor, who treated patients with mineral springs as a first person and also had appropriately positive results, was MUDr. Jan Josef Nehr, whose personality is very popular for the town.
The spa treatment, or balneotherapy has its own meaning till today. In Mariánské Lázně, it is used external and internal balneology, whose best known procedures are especially drinking water treatment, then mineral baths, body wrap, subcutaneous application of spring gas, or inhalation. Doctor always prescribe treatment, with respect to patients´s health condition. Primary diseases, which are in Mariánské Lázně treated is illness of digestive tract, then illness of kidneys or airways. Balneotherapy is treatment combining mutually spa procedures, where climate of spa environment performs important role too.
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The Business Plan
Hanzlíková, Veronika ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
The diploma thesis themed on entrepreneurial plan is concerned with present situation analysis of company Petschl-Transporte spol.s r.o. The goal of this thesis is to form a concept for saving a company and generate positive operating result.
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Issues and analysis of communications of the Ministry of Defence
Hanzlíková, Veronika ; Mikeš, Jiří (advisor) ; Žižková, Zuzana (referee)
Ministry of Defence of the Czech Republic is the central body of state administration in particular for ensuring the defense of the Czech Republic, the Czech Army management and military areas control. There is a need of a sophisticated system of communication to be able to promote resort interests, to build a positive image of the Minister, the Ministry and Army, to inform about changes in the MoD and for effective communication within such numerous department. For this reason it is necessary to pay close attention to the creation of communication strategy. The aim of the thesis is to familiarize with the marketing communication mix focused on the public sector, to introduce the issues of marketing communications of the Ministry of Defence and to analyze the effectiveness of one of the tools used by the MoD for internal communication -- the military journals A report -- including the final recommendations.
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Employees' motivation and emloyees' benefits
Hanzlíková, Veronika ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
Ve své bakalářské práci nejprve popíši motivaci zaměstnanců a zaměstnanecké benefity z teoretického hlediska. Ve druhé části toto téma rozeberu na příkladě České spořitelny. Součástí bude také vyhodnocení dotazníku, který vyplní zaměstna First chapter describes motivation theoretically. Second chapter concerns about employees' benefits. Third chapter analyzes employees' motivation in Česká spořitelna.
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