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E-shop advertisement optimisation in search engines
Zalabák, Vladimír ; Šálková, Daniela (advisor) ; Hřebejková, Jana (referee)
This thesis handles with optimisation of eshop.thechillidoctor.cz e-shop´s advertisement in searching engines, especially of PPC advertisement. In the Czech republic, the two most utilizing PPC systems constitute AdWords in search network Google and Sklik in search network Seznam. Within those systems are made marketing campaigns, which consist of ad groups composed of advertisements combinations and keywords. Management of e-shop TheChilliDoctor decided to start a campaign created by author of bachelor thesis and during time from 1st of November to 12th of February follow up the utility of campaigns. The goals, which were specified for this campaign, combines the requests in sections of e-shop traffic raise, revenues and number of orders. Based on results in individual PPC systems and also on overall results, was submitted a suggestion for improving results in advertisement section of the company. Determined goals were successfully fulfilled.
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Social networks and new media
Störzer, Martin ; Lohr, Václav (advisor) ; Hřebejková, Jana (referee)
This bachelor thesis shares light on new media in the world we live in today, while
focusing specifically on social networks. The theoretical part of the thesis is meant to describe
selected networks from the most common types of social networks. This portion also includes
their history of creation and development up to present days. Attention is primarily given to
existing advertising formats and marketing strategies. The practical part of this thesis is
concentrated on the effectiveness and advertisement of a particular organization who
advertises through social networking sites. It also includes an advertising campaign proposals
and recommendations for the other selected network sites.
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Mobile data collection of CPI (Consumer Price Index) and its potential for future development.
Adamec, Marcel ; Šilerová, Edita (advisor) ; Hřebejková, Jana (referee)
My bachelor work focuses on the issue of collecting statistical data used for computing the consumer price index (CPI). The theoretical part deals with explaining concepts related to the purpose of the index, a mechanism for data collection and monitoring. The practical part describes the process leading to the introduction of mobile data collection technology, its development and estimates the consequences of introducing new technology into practice with a focus on the user. Questionnaire survey among interviewers revealed satisfaction with the software solution. Additional poll verified indicated problems with their workload. Evaluation of the results of the suvey
and analysis of time records led to the proposal of organizational measures and implementation of technological elements leading to improving the quality of data collected, increasing the efficiency and user experience.
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Cloud computing in the sector of Small and Medium Enterprises
Kutuyeva, Kamila ; Šilerová, Edita (advisor) ; Hřebejková, Jana (referee)
This bachelor thesis focuses on the ubiquitous trend of cloud computing and its application in the environment of small and medium-sized businesses. The purpose of this thesis is to characterize the basic properties of the cloud computing concept and to propose a specific feasible solution for a selected company from this sector. The thesis describes the general term of cloud computing, its architecture and division according to individual characteristics. In addition, the thesis defines the benefits and limitations related to application of the given technology. The practical part is dedicated to analysis of the existing state of IT infrastructure of companies and to proposed feasible solutions meeting company requirements. The TCO method, recognized for its high efficiency in assessments of IT projects, is used to calculate the costs of implementation of each of the possible solutions. The acquired data are used to compare these solutions, leading to a recommendation as to whether the cloud technology is an optimal solution or not. The main benefit of the thesis is the comprehensible elaboration of the issue of small and medium-sized businesses shifting from the traditional network infrastructure to cloud solutions.
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Cloud Computing in sector of small and middle companies
Gärtner, Adam ; Šilerová, Edita (advisor) ; Hřebejková, Jana (referee)
This research focuses on the area of cloud computing, an important research area in computer and service sciences. The general aim of this research is to emphasize the business value of cloud computing to the business. The objective of this research is to explore the economic benefits of cloud computing in order to promote its use in the sector of small and middle companies.
In order to accomplish the objectives of this research, technologies of cloud computing were studied extensively. This research relies on secondary data sourced from books and academic and business journals on service science and the cloud computing and Cloudonomics concepts. All literature is critically analyzed and finding are passed into my analysis. Subsequently, the insistent cost benefits of cloud computing are identified.
The output of this research is a practical recommendation to adopt a cloud computing as cost optional solution. Additionally, encourage IT as a business strategy, which gives the direction for future research in this specific field is suggested.
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Cloud computing in the sector of small and medium enterprises
Tylče, Jiří ; Šilerová, Edita (advisor) ; Hřebejková, Jana (referee)
This bachelor thesis focuses on the use of the cloud computing in the sector of small and medium enterprises in the Czech Republic. Theoretical part explores the basic terms, various divisions, and history relative to cloud computing. Also there are main information about virtualization. At the conclusion of the theoretical part there are summarized main advantages and disadvantages of using cloud computing. In the practical part there is analysed the use of cloud computing through a questionnaire survey. In this section there are also evaluated and graphically displayed partial results of the survey.
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Cloud Computing for small and medium large companies
Švorc, Tomáš ; Šilerová, Edita (advisor) ; Hřebejková, Jana (referee)
The aim of this document is to describe the main principles of cloud computing, looking back to the past, the definition of different variants of cloud computing, show the issue of security and finally putting economic formulas for price performance, convenience and more in the cloud. Next step is creating of market analysis on the cloud computing model and compare it with own solutions.
This is a summary of information about cloud computing, which also has a current market data available in the Czech Republic. Conclusions show off their work intensity calculations together with their main disadvantages.
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Security Options User Account Login
Lakomý, Jakub ; Šilerová, Edita (advisor) ; Hřebejková, Jana (referee)
In the first theoretical part of my Bachelor thesis was processed knowledge from the area of user accounts, its attack and defense. It describes specific types of malware and methods of attack that are used by attackers. Next chapter describes the possibilities of defense against this attacks on account and the principles of safe behaviour on the internet.
The second part of Bachelor thesis is practical, in this part is found a trend of most frequent attacks on a selected group of users. These attacks are described for better understanding. Based on that can user easier recognize the situation in which can be victim of an attack. The conclusion of practical part deals with security and other appropriate solutions to minimize the risks of attacks on user accounts.
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Analysis and application of marketing methods on social networks
Kudrna, Jan ; Lohr, Václav (advisor) ; Hřebejková, Jana (referee)
This bachelor thesis is about marketing on social networks. The thesis is initially focused on various social networks and then of course on the using of marketing and advertising on these social networks. This thesis is also about selection of a suitable marketing strategy for social networks and analytic tools for measuring of the success of campaigns on these networks. The end of the theoretical part is focused on the past marketing campaigns on social networks. This thesis compares and evaluates the effectiveness of several advert sets on the social network Facebook. Each of these advert sets took place one week and measurements were made in the analytical tool from Facebook. At the end of the thesis there is a questionnaire, in which users of social networks respond to questions about advertising on social networks and their using in mobile devices and personal computers.
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Financial analysis of chosen company
Švecová, Petra ; Homolka, Jaroslav (advisor) ; Hřebejková, Jana (referee)
The aim of this thesis is the evaluation of financial situation in the company IPC plast, s. r. o., the producer of paint rollers and its parts. The evaluation uses the methods of financial analysis and is based on the dates between the years 2010-2014.
The theoretical part introduces the financial analysis, its users, sources of information and the methods and indicators that are applied in the practical part.
The practical part consists of the company introduction and the application of methods and indicators described in theoretical part. The author of this thesis implemented horizontal and vertical analysis of the balance sheet, the profit and loss account, measure ratios and models of bankruptcy and solvency.
The result approved the financial stability of the company and its ability to pay liabilities.
The author of the thesis assumes that this trend will not change in future.
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