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	Application for Analysis of Data from Bank Transactions Hýbl, Petr ; Hynek, Jiří (referee) ; Bartík, Vladimír (advisor) The goal of this thesis is to design and implement a web application for analyzing bank transactions. The application uses the Flask web framework on the server and the React framework on the client. The focus of the work was simplicity and user experience. The main function of this application is automatic categorization of transactions using artificial intelligence. The core of this feature is a two-layer architecture. In this architecture we were able to achieve a success rate of 85 %. This application allows the user to upload a monthly statement and view a summary graph with the category where they spend the most money. In addition, the user can compare each month and think about how to optimize their finances. Detailed record
	Marketing strategy of IMOPRA s.r.o. company Moštěk, Stanislav ; Halík, Jaroslav (advisor) ; Hýbl, Petr (referee) The thesis analyses the marketing strategy of IMOPRA s.r.o. company which operates in the sphere of automotive industry. The theoretical part is formed by the first free chapters and is elaborated from the standpoint of strategic marketing and strategic management. The other chapters form the analytical part which contains general characteristics of IMOPRA s.r.o. company and it analyses its existing marketing strategy from the standpoint of its specific position on B2B market as a certificated manufacturer of air conditioning parts. The conclusion contains the evaluation of company existing marketing strategy and it recommends some partial potential improvements. Detailed record
	Komunikační strategie společnosti IMOPRA s.r.o. Moštěk, Stanislav ; Halík, Jaroslav (advisor) ; Hýbl, Petr (referee) Bakalářská práce se zabývá zhodnocením jednotlivých druhů komunikace firmy, jejíž zaměření je výroba součástek pro automobilový průmysl. Práce analyzuje jednotlivé nástroje komunikačního mixu používané firmou. Dále se zabývá specifickou komunikací, která vyplývá pro firmu certifikovanou dle mezinárodní technické specifikace ISO/TS 16949:2002. Závěr práce obsahuje doporučení pro dílčí zlepšení současného stavu komunikace ve firmě. Detailed record

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