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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Moderní odrůdový sortiment broskvoně obecné a možnosti uplatnění v pěstitelské praxi
 Grund, Martin
The purpose of this bachelor thesis is to theoretically study floricultural and pomological features of peach. The peach’s traditional cultivars used in Czech orchards and modern cultivars, which might enrich our range, were examined. In the experimental part of this thesis the dates of beginning and full flowering, flowering richness, and the shape of flower were observed in 10 cultivars in gene pool in Horticultural faculty in Lednice. The observing ran through the years 2020 and 2021, and every time there were chosen 3 trees from each cultivar which were evaluated and from which the average value was calculated. The gained values from both years were then compared.
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Brand building of UniCredit Bank on the Czech financial market
 Grund, Martin ; Koudelka, Jan (advisor) ; Chvojka, Jan (referee)
The purpose of this diploma paper is to describe the brand building process of UniCredit Bank in the Czech Republic, analyse the brand itself and make recommendations regarding the future of the brand. The paper comprises of the theoretical and practical parts. The theoretical part explains the meaning of a brand and the process of brand building. Attention is brought to market segmentation and the marketing mix. The practical part contains the description of the brand building process of UniCredit Bank in the Czech Republic and the analysis of the brand including the comparison with its competition. The deduction of the paper features a conclusion and recommendations for the brand towards the future.
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Emplyee benefits in a financial company
 Grund, Martin ; Jindřich, Tomáš (advisor) ; Riebová, Jana (referee)
Employee benefits are gaining a stronger position as a compensation and motivation factor in every organisation. A high-quality employee benefits system can help attract new workers, maintain the current ones and harden their devotion towards their employer. If satisfied workers are one of the principles of a prosperous firm then employee benefits are a way of reaching this goal.
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See also: similar author names
2 Grund, Michal
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