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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Modern mothers as the target segment for the products of the chosen company
 Greifová, Daniela ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The purpose of the thesis is to describe in detail the segment of the modern moms as the target group for the products of the chosen company, in this case of Procter&Gamble, to demonstrate the concrete way how to use the theory about this segment and about current marketing by means of its successful campaign that targeted this segment and to show the dissimilarities between Czech and Slovak mothers that are part of this segment and the characteristics of this segment resulting from the global research. Theoretical part deals with the term of marketing, marketing and communication mix, marketing segmentation and marketing research and in its second part it describes the female economy and segment of the modern mothers. In the practical part the thesis introduces the Procter&Gamble Company, analyses its campaign "Thank you, mom" and shows the results of the questionnaire research.
Detailed record
Direct selling particularities
 Greifová, Daniela ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
Bachelor thesis is focused on the parcularities of direct selling, self regulation of this industry, multi-level marketing which is the most used sales method in the field of direct selling. The part of the thesis is dedicated to the issue of customer psychology that is very important for achieving success in direct selling. Main goals are to provide readers with the general view of direct selling and analysis of growing possibilities of the industry in the future.
Detailed record

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