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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Frequent Flyer Program of Air France-KLM and its Communications
 Georgievová, Jitka ; Mikeš, Jiří (advisor) ; Štědroň, Bohumír (referee)
This diploma thesis addresses the topic of frequent flyer programs for small and medium enterprises. The goal of this thesis is to analyze BlueBiz, the Air France-KLM frequent flyer program for small and medium enterprises, and to propose improvements for this program. The theoretical part consists of an introduction to marketing, commercial communications, and loyalty programs; the analytical part deals directly with the frequent flyer program BlueBiz. The analytical part introduces the airline companies Air France-KLM, and provides an analysis of BlueBiz terms and conditions, an analysis of the competitors' programs, analysis of program's communications and an analysis of BlueBiz awareness. The results of all analyses are summarized in a SWOT analysis, which creates groundwork for designing program's improvements.
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The Copenhagen Criteria and their significance for Turkey's accession into the EU
 Georgievová, Jitka ; Adámková, Vlasta (advisor) ; Řehořová, Veronika (referee)
This bachelor thesis explains the significance of the Copenhagen Criteria. These criteria evaluate candidates for EU membership according to three aspects: political, economic and legislative. This evaluation is published annually by the European Commission under the name Progress Report. The thesis also describes the EU accession process. The practical part of the paper examines Turkey's fulfillment of these criteria.
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5 Georgievová, Jana
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