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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Porovnanie marketingových aktivít spoločnosti Kofola a spoločnosti Coca Cola.
 Gacíková, Denisa ; Postler, Milan (advisor) ; Kopečný, Tomáš (referee)
The work focuses on the analysis of the marketing activity of the both companies emphasizing the communication mix. The theoretical part is dedicated to the marketing mix, its components and its application for the global and local company. Mill's theory of the comparative research closes this chapter. The practical part aims at the communication mix development in both companies from 2001 until 2009 and it finishes with the Mill's theory of agreement, where all of the attributes obtained during the mentioned period are applied to praxis. The last part declares the comparison of the particular elements.
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Vztahy České republiky a Itálie z pohledu mezinárodního obchodu
 Gacíková, Denisa ; Sato, Alexej (advisor) ; Reichelt, Ferdinand (referee)
Moja práca je venovaná charakteristike súčasnej ekonomickej situácie Talianska, taktiež je venovaná pozornosť jednotlivým podobnostiam a odlišnostiam pri obchodnom jednaní medzi českými a talianskymi partnermi a vo svojej finálnej časti sa venuje hlavne obchodnej výmene jednotlivých zemí.
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