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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing of the company Skoda Auto in the asian markets
 Furch, Tomáš ; Král, Petr (advisor) ; Bockstefel, Jan (referee)
This diploma thesis primarily deals with current position of the biggest Czech automaker Skoda Auto in the Chinese and Indian markets. Document involves the analysis of initial entry conditions, as well as general marketing environment of both countries. Skoda Auto company, member of the German concern Volkswagen, operates in Asia only for a few years and so far it has reached very good results. Extremely promising is the market in China, where significant increase of sales is expected in the next years. Indian demand for cars is relatively smaller and harder to forecast. In both markets Skoda is facing tough competition of local and global automakers, therefore high importance lies in brand positioning. Part of the thesis is also SWOT analysis and identification of all main marketing mix tools.
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Actual questions of the Czech Republic's preparations for entering the euro area
 Furch, Tomáš ; Kalínská, Emílie (advisor) ; Čajka, Radek (referee)
This bachelor's thesis primarily deals with the current economic situation of the Czech Republic concerning the ability to adopt the single European currency called euro. The thesis consists of five chapters, which describe not only the euro link to the Czech economy, but also other aspects of the euro both in terms of historical evolution of this currency and the present problems in different EU countries. In the last chapter Euro is also regarded as a part of the world economy and the possible future processes connected with this currency are mentioned.
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