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National Repository of Grey Literature

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	Jakost drůbežího masa baleného v ochranné atmosféře Fulínová, Kateřina Detailed record
	Startovací kultury v masné výrobě Fulínová, Kateřina Detailed record
	Jakost drůbežího masa baleného v ochranné atmosféře Fulínová, Kateřina Detailed record
	Strategic Analysis of an Enterprise Fulínová, Kateřina ; Kovář, František (advisor) ; Hlinecký, Ondřej (referee) The main purpose of the thesis is to evaluate the connection of the human resources strategy and the strategies focusing on gaining competitive advantage. The strategic analysis of internal and external environment is conducted on a specific company with key focus on its personnal strategy.There is a description of the theoretical and methodological principles in the first part which relates to a particular strategy and to strategic analysis. There is direct application of the theoretical learnings into the practice in the second part. Detailed record
	Analýza nástrojů marketingového mixu v podniku NAREX s. r. o. Fulínová, Kateřina ; Ezrová, Hana (advisor) Práce seznamuje s firmou Narex Bystřice s. r. o., s její historií, současností a podává o ni základní informace. Pomocí SWOT analýzy provádí zhodnocení silných a slabých stránek, příležitostí a hrozeb firmy. Práce dále obsahuje analýzu nástrojů marketingového mixu (produkt, propagace, distribuce a cena) ve firmě Narex Bystřice s. r. o. V závěru jsou navržena opatření u jednotlivých nástrojů ke zlepšení současné situace podniku na trhu. Součástí práce jsou přílohy, které přináší zajímavosti o firmě. Detailed record

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