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Misgendering from the perspective of philosophy of language
Fikejzová, Michaela ; Gvoždiak, Vít (advisor) ; Fulka, Josef (referee)
Misgendering as a phenomenon is currently analyzed mainly from the perspective of gender studies, where it is generally considered a hostile and morally contestable practice. The aim of the presented work is the analysis of misgendering from a completely different position - misgendering as an issue of reference. This type of analysis brings novel insights both to the debates in the field of gender studies and to the debates concerning reference as such. As an interpretative framework I am using Récanati's account on mental files; I am using this conceptual base for evaluating whether given reference and/or coreference may be considered (un)successful. In this framework I examine several model situations, where misgendering takes place, and based on this inquiry I propose a two-level typology of the misgendering phenomenon. The first level takes place only at the perceptual level, where the speaker forms singular thoughts about an object she's perceiving. At the second level, which includes interpersonal reference, I distinguish between three types of misgendering - unintentional, considerate intentional, and hostile intentional misgendering. In the text I oppose the conception of misgendering as only a hostile practice, as it is inevitable or even desirable in certain situations from a reference...
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Comparative analysis of communication of selected Czech public universities via social network Facebook
Fikejzová, Michaela ; Máchová, Eva (advisor) ; Hrabánková, Markéta (referee)
The bachelor thesis deals with a content analysis of the official Facebook pages of selected Czech public universities for the period of December 2018 - March 2019. The selected subjects are following: Jan Evangelista Purkyně University in Usti nad Labem, University of Ostrava, Tomas Bata University in Zlin, University of West Bohemia in Pilsen and University of Hradec Kralove. The aim of this thesis is to determine what type of content the universities publish on their Facebook pages and to what extent they manage to encourage their followers to interact with given content and to spark conversation. In theoretical part, the thesis deals with the characteristics of social media and its communication specifics, as well as the social network Facebook and its role in the Czech context. The theory further focuses on the adoption of the marketing approach and its specifics in the field of tertiary education, followed by subchapter directly dedicated to the communication of universities via social networks and its effects. In the metodological part there is a characterization of the research method, quantitative content analysis, and its parameters used in the empirical part of this thesis. In the empirical part, there is the analysis of data obtained from the official Facebook pages of the...
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