Home > Search Results: Figura, Martin
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Identity and image of the brand Audi in Czech republic
 Figura, Martin ; Průša, Přemysl (advisor) ; Postler, Milan (referee)
The work deals with the perception of the Audi brand in the Czech market. The theoretical part describes the terminology related to the concepts of brand image and identity. The practical part includes an analysis of data obtained from my own research that seeks to uncover the match or inaccuracies in the perception of image and brand identity. It shows the actual image of Audi and also finds whether the prejudices about the brand Audi which circulate in the Czech Republic were refuted.
Detailed record
Vstup Slovenska do EMÚ
 Figura, Martin ; Klosová, Anna (advisor) ; Gullová, Soňa (referee)
The aim of my bachelor thesis was to describe the process of adopting the euro in Slovakia and analyze its impact on Slovak economy. Thus the main part is represented by fourth chapter, which focused on analysis of advantages, disadvantages and potential risks that the accession to the eurozone has brought. One of the main benefits of this work is also an analysis of compliance with the Maastricht criteria, which is based on statistical data from the years 2009 and 2010.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English