|
|
Business Plan
Fejfuša, David ; CIA, Tomáš Golda, MBA, (referee) ; Chlebovský, Vít (advisor)
The diploma thesis is a business proposal for the establishment of a business in the field of psychological-career testing. These are services that will help predominantly the last years of primary school pupils to determine which career paths to go further The business plan includes the process of establishing the company, defining the market environment, competition, marketing and promotional strategy along with the sales concept. The financial plan evaluates the economic success of the proposed business. Subsequently, the results of the work are useful as a basis for the company executives as well as for product and service creators.
|
|
|
Marketing Mix of a Registered Association
Fejfuša, David ; Javora,, Radek (referee) ; Novák, Petr (advisor)
In this thesis I focus on the issue of the marketing mix of registered association. I split it into three main chapters. The first chapter is theoretical. Here I define elementary concepts, marketing mix, as such analysis necessary for analytical chapter. Second part of my Bachelor thesis solve the issue of the marketing mix of the accociation itself. It analyse and evaluate actual situation. In the third final part I suggest new solutions for the marketing mix of the registered association and its improvements.
|
|
|
Business Plan
Fejfuša, David ; CIA, Tomáš Golda, MBA, (referee) ; Chlebovský, Vít (advisor)
The diploma thesis is a business proposal for the establishment of a business in the field of psychological-career testing. These are services that will help predominantly the last years of primary school pupils to determine which career paths to go further The business plan includes the process of establishing the company, defining the market environment, competition, marketing and promotional strategy along with the sales concept. The financial plan evaluates the economic success of the proposed business. Subsequently, the results of the work are useful as a basis for the company executives as well as for product and service creators.
|
|
|
Marketing Mix of a Registered Association
Fejfuša, David ; Javora,, Radek (referee) ; Novák, Petr (advisor)
In this thesis I focus on the issue of the marketing mix of registered association. I split it into three main chapters. The first chapter is theoretical. Here I define elementary concepts, marketing mix, as such analysis necessary for analytical chapter. Second part of my Bachelor thesis solve the issue of the marketing mix of the accociation itself. It analyse and evaluate actual situation. In the third final part I suggest new solutions for the marketing mix of the registered association and its improvements.
|
guest ::
