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Marketing mix of musical,culture and sports event: Celebration of the right and left coast Vltava
Eliška, Radek ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing mix of musical,culture and sports event: Celebration of the right and left coast of the Vltava. Objectives: The aim of this thesis is to evaluate and organize cultural and sports event with the annual tradition to describe the processes associated with planning and implementation of the project itself and to develop guidance for the successful organization of other classes or events of a similar type. Methods: The best method I chose is the SWOT analysis, so I dismantled the strengths and weaknesses and outlined the opportunities and threats of festival. Results: With the help of the SWOT analysis, we evaluated the individual components of the festival, recapitulated goals, their success or failure of performance and outlined proposals for improving the material, marketing and management. Keywords: Marketing, Management, SWOT analysis,
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Controlling of Development Costs
Voborníková, Hana ; Mikovcová, Hana (advisor) ; Eliška, Radek (referee)
The thesis deals with the theme of controlling of development costs in the company Škoda Auto. The work is divided into two main parts. The beginning of this work is focused on theoretical determination of definition of controlling, basic structure, reporting, then issue of cost management and activation of intangible assets is defined. The practical part of the thesis describes the company Škoda Auto and the location of controlling department inside the company. At the end of the work there are analysis of the development cost, conditions for activating and proposal for optimizing methodology to activate the development cost.
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