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Indian luxury goods market
Dytrtová, Hana ; Gullová, Soňa (advisor) ; Štemberk, Jan (referee)
The main goal of the Batchelor's thesis is to analyse the real potential of Indian market of luxury goods. The first chapter gives theoretical base for further analyse, it defines luxury, describes luxury marketing and outlines world luxury market and highlights the biggest markets with luxury goods. The second chapter starts with PEST analysis of the Indian business environment and focuses directly on the Indian luxury market, its history is mentioned, the key trends are defined and typical Indian luxury consumer is described. Moreover, the impact of financial crisis on this market is illustrated. The last chapter interprets all the possibilities of the market. Three case studies, ended by SWOT analysis, of French LVMH, Indian Forest Essential and Czech Lasvit are included there and also the opportunities for Czech luxury brands are explained. Finally, the prediction for next 5 year is covered in the final chapter.
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