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Marketing Strategy for Firm PANDOS, Ltd.
Dosedělová, Denisa ; Lalošák, Miroslav (referee) ; Šimberová, Iveta (advisor)
My diploma thesis proposes a marketing strategy which helps firm PANDOS keep its place on the market and prevent from loosing its customers at the time of economic depression. This thesis contains external and internal analyse, including marketing mix analyse. The analytical part issues threats and opportunities. The proposal part consists of several steps against threats and ways of reaching opportunities.
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Analysis of the Selected Firm
Plaček, Petr ; Dosedělová, Denisa (referee) ; Hanušová, Helena (advisor)
In my master´s thesis, I focus on an overall review of a middle-sized manufacturing company, which was touched by a global crisis. Based on differents kinds of analysis, I try to discover reserves in a company activity, which make impossible its repeated grow. I will define proposals thanks to the analysis´ conclusions. Those proposals should lead to a positive company progress in coming years.
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Analysis of the Selected Firm
Plaček, Petr ; Dosedělová, Denisa (referee) ; Hanušová, Helena (advisor)
In my master´s thesis, I focus on an overall review of a middle-sized manufacturing company, which was touched by a global crisis. Based on differents kinds of analysis, I try to discover reserves in a company activity, which make impossible its repeated grow. I will define proposals thanks to the analysis´ conclusions. Those proposals should lead to a positive company progress in coming years.
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|
|
Marketing Strategy for Firm PANDOS, Ltd.
Dosedělová, Denisa ; Lalošák, Miroslav (referee) ; Šimberová, Iveta (advisor)
My diploma thesis proposes a marketing strategy which helps firm PANDOS keep its place on the market and prevent from loosing its customers at the time of economic depression. This thesis contains external and internal analyse, including marketing mix analyse. The analytical part issues threats and opportunities. The proposal part consists of several steps against threats and ways of reaching opportunities.
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