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National Repository of Grey Literature

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On-line communication of Czech Republic as a tourist destination on foreing markets Doláková, Gabriela ; Vaško, Martin (advisor) ; Valentová, Jana (referee) This thesis analyzes the level of utilization of on-line communication mix in marketing of Czech Republic as a tourist destination at foreign markets executed by CzechTourism, particularly concerning the current project Confirmation of the status and competitive advantage of Czech Republic at the European tourism market. Resources for the main analysis are a detailed study of on-line communication mix in general terms as well as in tourism both globally and in the Czech Republic. The analysis revealed major deficiences in the approach towards the communication implementation, mainly in social media communication, and also deficiencies in web design which toghether caused the project to fail. Finall conclusion contains improvement suggestions and recommendations of some foreign best practice examples. Detailed record

Analýza strategického vývoje podniku Doláková, Gabriela ; Svobodová, Ivana (advisor) Práce hodnotí strategii české společnosti Unisys s.r.o., která je součástí Unisys Corporation (společnosti, jež hraje významnou roli na světovém trhu služeb v oblasti informačních technologií), a na základě výsledků použitých analytických modelů formuluje doporučení pro budoucí strategii firmy. Stěžejními použitými modely jsou Model pěti sil M. Portera, rozšířená PEST analýza, interní analýza specifických předností a hodnototvorného řetězce firmy, SWOT analýza, dále analýza vize, poslání, konkurenční a investiční strategie a strategie růstu a rozvoje firmy. Detailed record

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1	Doláková, Gréta

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