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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analysis of Česká spořitelna's saving account communication mix
 Voldřichová, Kamila ; Postler, Milan (advisor) ; Diviš, Roman (referee)
The bachelor thesis aims to analyze communication mix of Česká spořitelna's saving account. The theoretical part assays marketing activities from general perspective with detail focus on communication mix. Applied part begins with introduction of the firm and its products, afterwards describes development of saving account with overview of competitors based on advertising costs. The key part of the thesis are chapters about campaign proposal and execution containing target group definition, creation of graphic concept and communication plan. At the end the thesis deals with the evaluation of the whole campaign.
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Current possibilites of online trading on stock exchanges
 Koníček, Tomáš ; Votava, Libor (advisor) ; Diviš, Roman (referee)
The aim of the Bachelor thesis is to clarify which investment attributes are important to retail investor during his process of choosing brokerage provider. Theoretical part of the thesis introduces brief history of investing, primarly shares investing, and also tries to clarify motivation factors of people who decide to invest. Practical part compares current situation of online brokerage houses in Czech Republic, then it deals with defining model investors based on outcome of research done by brokerjet České spořitelny, a.s. on its customer base.
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1 Diviš, Richard
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