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National Repository of Grey Literature

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New trends in Internet marketing Diblíková, Kateřina ; Štědroň, Bohumír (advisor) ; Stříteský, Václav (referee) Diploma thesis deals with a role of the new medium -- the Internet. The thesis describes historical development of the Internet wordwide, in the Czech republic and analyzes the situation of Internet users in current czech enviroment. It shows a potential growth of global Internet users until the year 2030. A special attention is applied on the current trends of Internet marketing including e-mail marketing, SEM, banners, blogs and viral marketing. The aim of the diploma thesis is to uncover new trends in on-line marketing -- mobile and video marketing, social networks, location based marketing, virtual worlds, discount portals and others. This theoretical data are used in the case study recommanding appropriate usage of Internet marketing tools for REAL HAPPY HOME, Ltd. Detailed record

The consumer protection in the health service. Research of awareness about the legislative and other requirements. Diblíková, Kateřina ; Hůlová, Marie (advisor) ; Chvojková, Helena (referee) The work is divided into theoretical and practical part. The theoretical part contains legislative aspects of patient protection in Czech Republic, including international treaties, codices relevant the rights and responsibilities and institutions, which are concerned with the patients' protection. There is analyzed the knowledge of patients about their rights and responsibilities in the practical part. Detailed record

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